John Ruhlin – Giftology
I’m sure you dislike feeling rushed, panicked, or handicapped by your budget constraints when choosing business gifts. And fretting that your gift recipients might hate what you send them doesn’t make you feel any better, either.
Even though you’re not sure what the return is on your gifting investment, it doesn’t seem as good as you’d hoped… and you wind up wondering if all the hassle of gifting to your VIPs is really worthwhile.
Gifting has amazing potential to accelerate your company’s growth, if it’s done thoughtfully and strategically.
So it’s important to be intentional about your overall gifting process and create an effective gifting *strategy* instead of relying on guesswork, last-minute panic shopping or generic gift cards.
The perfect gift demonstrates how much you value the recipient and your relationship with them.
The whole point of your gifting strategy is to make your company stand out in the minds of your gift recipients, by NOT being like everyone else and giving the same meaningless gifts at the same predictable times of year. Instead, the aim is to surprise and delight so that your gifts are highly memorable, no matter what the budget or occasion.
Because when your Very Important People know that you care about them enough to give the most thoughtful, most meaningful gifts, unexpectedly and unconditionally…
…your company will benefit in so many ways:
You’ll impress key prospects, make yourself unforgettable to new contacts, gain favor with gatekeepers, and spark high-value lifelong relationships.
You’ll always know exactly what to choose as a gift, and your gifting occasions and budget will be planned out well in advance.
You’ll be able to gift to the same recipient repeatedly without becoming boring or predictable, by making each gift build on the one before it so that your relationship grows stronger each time.
And you’ll leave your gift recipients with high, yet entirely achievable, expectations of you and the brand you represent. They’ll know that you adhere to the highest standards and go the extra distance to get results.
Invest in *strategic* and *sustainable* gifting, with a long-term view of the future, and your investment will naturally compound over time.
If that’s what you want to do, I’d love to show you how.
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