Mark William – 7-Figure Facebook Ad Copy Templates
What You Get:
Call Out Their Desires
What your prospects desire isn’t impossible but they don’t know that yet – let them know that your offer is the only solution.
Pain vs. Desires
Use this to agitate your prospect’s problems and show them why it doesn’t have to be this way through benefit-driven statements.
Paint A Picture
This template is designed to paint a vivid picture of your prospect’s desired outcomes and sets your offer up as the #1 solution to achieve that.
Why Us/Why We’re Better
Highlight your unique mechanism – the “secret sauce” that no other can replicate – it’s the reason why your customers buy from you and no one else.
People Can’t Get Enough!
Let your customer do the selling for you – take advantage of social proof to build trust and credibility among prospects.
Target your prospect’s fears by stating a shocking fact/statistic related to the problem they’re facing.
The PAS formula (Problem, Agitate, Solve) at its finest. After your prospects read this, they’ll be reaching for their wallets ready to give you their money.
A short and sweet template that uses the power of social proof to turn prospects into loyal customers.
Use Their Own Questions
You can’t go wrong with this template. It’s probably the most common ad copy style on Facebook.
Benefit + Feature
A simple, benefit-driven copy that speaks for itself. Show how each feature will deliver a specific benefit to your customers.
Be Controversial To Catch Attention
Use this template to instantly grab your prospect’s attention and force them to read through your whole copy.
This template heavily relies on future-pacing to put your prospects in the right mindset to buy.
Think of this template as a friendly conversation between two people.
Back In Stock!
This template convinces your prospects to buy right NOW in fear that stock will run out again soon.
For A Fraction Of The Price
Use this template to break down how much your prospect is going to save in comparison to other competitors/alternatives.